If your website still hurting from Penguin 2.0 Update then we have to focus more our backlinks profile.
There are few tips to recover from Penguin 2.0
Link Profile Clean Up
Check your backlinks profile with help of the tools like majesticseo and make sure that you remove backlinks from spammy websites and site on the same IP address, sites who has low Domain Authority, low number of indexed pages.
- Use properly meta data and follow google guidelines. Write unique title with 65 character of length, description with under 160 character. You can use also meta keywords tag but now a days google is not reading meta keywords tag
- Use alt attribute in img tag
- Use title attribute in img tag, a tag
- Do not keyword spamming in content of web pages
- Keep in mind about keyword density
- Use H1, H2, H3 heading tags
Use Fresh and Unique Content
Upload Fresh and Unique conent on your site periodically. Content should be informative from user point of view. Do not write content from search engine point of view.
- Before making links check Domain Authority of sites, Numbres of indexed pages, and IP address
- Don’t pay too much attention to keywords links and do not buy text links
- Don’t use automated SEO process
- Be active in Social media appearance