Did you know first E-commerce started in 1979, Michael Aldrich attached a domestic television set with a phone line to create an online shopping Bag?
E-Commerce is the affair of selling and buying goods over the internet or on online services. E-commerce traditionally uses the World Wide Web to perform at least one task in the transaction cycle.
Engaging Customers on eCommerce takes a lot of effort on customer experiences like smooth browsing, catchy layout, Attractive Design, Security, and many more.
We can provide you the best e-commerce designs to choose from.
Here We Go !!!
● Design Ecommerce Website Mobile-Responsive
Let me tell you why mobile-responsive sites are one of the most important aspects of the e-commerce development business.
In the second quarter of 2020, mobile devices (excluding tablets) give rise to 51.53% of global website traffic, which is more than half traffic on the web. That is huge, to be honest.
In regards to mobile eCommerce traffic, 76% of customers shop on smartphones, and more than 85 percent of customers purchase on the smartphone.
Having mobile-friendly websites also helps websites rank on SERP because search engines give priority to mobile-responsive websites before putting the website on search results.
So if you want people to find your website and buy from it as well, then focus on a good responsive website. This will give an upper edge over other competitors who don’t use responsive websites for their products.
Here are some of the mobile responsive website examples of Synram Technolab
Mobile-Friendly Website
● Easy To Use Navigation On Website
Navigation on the Website is the most important aspect for any eCommerce website. But it only works when customers find it easy to reach out to other product pages easily without facing any difficulties or wasting much time on finding the product on the website. Almost every shopper use navigation to browse your website for looking at the desired category or product. If your website is lacking a Navigation section then it is hard to retain customers on your websites because they are struggling to find the desired product.
Take an example from Synram Technolab
They use broad categories for their products like greeting cards, brochures, pamphlets, etc, and divided categories into subcategories in an organized way to help customers find products easily, each category expands under each tab.
This organized structure makes navigation easy for shoppers to look for what they want.
So, when you built your navigation system for your eCommerce website or store, try to make it easy to use for your customers to find what they look for. You can test different set-ups with your shoppers to see what really works best.
After organizing your navigation system correctly, you can add a product search bar tool to your navigation system as well.
A product search bar always benefits your eCommerce store because the search bar can help customers to easily find the products that they are looking for.
● Optimizing Ecommerce Website To Rank On Search Results
If you want to build a successful eCommerce store, you have to start your eCommerce website optimizing for search engines. Search engine optimization is most critical for any website to rank on search engines. If you want your websites or products to rank in relevant search results on search engines.
Without search engine optimization, your customers may never reach your website or products.
So, how do you optimize for search engines?
Keywords Research-
To appear in right above the relevant phrases keywords is very important to optimize your website, you need to include relevant keywords into your website and product pages. To locate the right keywords for your websites and products, there is a lot of keywords tool to look out for one of them is Google Search Console.
Image Optimization-
Image optimization helps websites to load faster than before. If the image size is on the heavier side then it will take time to load the image which leads to slow loading of webpages which leads to customer dissatisfaction.
If you want to check your page speed loading time your use the google PageSpeed insight tool.
Some common tactics for image & Page optimization are:
- Compressing heavy image files
- Enabling browser caching files
- Reducing redirects paths
- Minifying CSS, JavaScript, and HTML
Create Amazing Content-
If you always want to rank higher in search engines, the creation of valuable content is a must which leads you to drive relevant traffic to your webpage. Content helps you share your view and way which helps you to gain more of your audience, so they can rely on you as an expert in your field and slowly your audience became part of your business and can help you to speed optimize the website.
Content has numerous forms:
- Blogs
- Videos
- Infographics
- Ebooks
- Guides
- Podcasts
You can choose any content format to share your valuable insights and information about your industry.
To find exclusive content material, you can use Google Trends or can search keywords on Google search engine to see what people are looking for in your industry. Do brainstorm yourself to find about everyday affairs in your industry or information that people love to know.
If you are continuously publishing content and optimize it for SEO at the same time, then you will consecutively drive relevant traffic to your website, which will help you increase your search engine rankings on the search engine result pages (SERP).
If you want to know more about SEO kindly visit our blog section and you will find in-depth information about SEO.
Hopefully, Ecommerce Store User-friendly checklist help you all in the end. If you want to get help on building a more impressive eCommerce store from other competitors then you can contact us.