To build a successful business in this digital world, digital marketing is all we need; it helps our business survive in the long race.
Unsurprisingly, plagiarism is a risk to many digital marketers and no one wants to be incriminated for plagiarism, but it is still the most common concern in the digital marketing business.
Therefore, every digital marketer should make sure that everything they put out in their marketing business is completely original so that they don’t have to face any consequences in the future.
But, sometimes it is difficult to keep an eye on your entire team or how they actually work, and it is super important to check that the work they create is 100% plagiarism-free.
For that, a plagiarism check is considered the most common practice among digital marketers to identify any degree of plagiarism in their work.
In this guide, we will discuss how digital marketers can identify plagiarism and provide you with a few tips to prevent plagiarism in your digital marketing business.
So, without any further ado let’s get started!
Ways to Identify Plagiarism in Digital Marketing Business
Here are some ways to identify plagiarism, have a look at them.
Sudden change in content formatting
Plagiarism is something of which digital marketers should always be mindful otherwise, there are many legal and professional issues there to welcome you.
If you want to check or identify plagiarism in the content you create or your digital marketing team created you can start with this simple way, check for any sudden changes in the formatting of the content.
If you find any changes in the formatting this could be a sign that a particular section of the content might be duplicated and you can have word with the person who created that content and encounter him for the truth.
It is not the case always that your teammate or employee will create plagiarized content intentionally, sometimes plagiarism occurs unintentionally and in both cases, a marketer must identify it before it damages the client’s business and eventually yours.
Use a Google search method
Another way to check or identify plagiarism in any of your own or the marketing crew’s work is to use a Google search method, using this method can help you identify plagiarism in different content sections.
No matter how professional a digital marketer you are, plagiarism is still a high risk for your business therefore, checking your work for plagiarism must be part of your content-creating process.
With the Google search method, all you have to do is copy any phrase, sentence, or paragraph you think might be plagiarized and paste it into a Google search engine.
If your entered text is plagiarized Google will display the exact matching source for that text and you can then rewrite that particular text to make it unique.
Here in this example, we copied a random sentence from a source and pasted it into Google and these are the most matched sources Google found against our input text.
Use an online plagiarism detector
If you don’t want to use any manual way to identify plagiarism in your work then you can use a digital way for plagiarism check.
For an authentic plagiarism check, a plagiarism detector can be used as it takes input text from the user and then checks it for plagiarism by scanning it and then comparing it without trillions of online sources.
In case your work is plagiarized, the tool will highlight those lines in the text and provide you with the source form where your content is duplicated.
When you run the content through a plagiarism checker, it works effortlessly to provide you with the most accurate percentage of plagiarism.
The tool even allows you to download the report of plagiarism and you can use the plagiarism report as a proof to accuse your employee or any teammate who created that content.
These are a few ways that you can use to identify plagiarism in your digital marketing business, let’s move towards the tips to prevent plagiarism in your business.
Tips to Prevent Plagiarism in Digital Marketing Business
After highlighting or finding plagiarism, here are some tips to prevent it.
Create an infographic content
To make sure that you are not creating duplicated content by copying other marketers’ work, the best approach is to create infographic content.
Creating traditional plain content has a high risk of containing plagiarism because when you create written content you explore other sources potentially other marketers’ work and you ended up copying a piece of content either intentionally or unintentionally.
However, infographic content helps you prevent plagiarism because when you create or add visuals to your content your mind gets open to creativity.
Your mind thinks of so many unique designs and ideas which prevent your work from plagiarism and help you stand out from your rivals’ marketers.
Also, creating infographic content increases your chances of more loyal clients because people understand better from visuals and such content benefits your clients’ businesses eventually as an owner of a digital marketing business you will get repeated clients.
Use paraphrased text instead of duplicated
Sometimes we need to use our existing marketing copies to create content for another client which means a high chance of plagiarism.
But, if you follow a good approach, you can actually use the existing content without any plagiarism. Simply paraphrase the text you want to reuse to create another marketing copy.
Using paraphrased text will prevent your work from plagiarism because in paraphrasing, we restate the same ideas using different words and sentence structure which makes content unique.
Paraphrasing is better than directly copying the content and risking your marketing business and is not illegal in the marketing business whereas, plagiarism is strictly prohibited for marketing.
If you don’t want to paraphrase content manually you can use an online paraphrasing tool to automate the entire paraphrasing process.
And citations and references in the content
Last but not least, adding citations and references properly in your content also helps prevent plagiarism in the content.
For marketing it is very crucial to give credit if you are using someone else’s work otherwise the company or the person can sue you legally for stealing their work.
However, adding citations and references will indicate that you are not stealing anyone’s work and giving credit to them and you have done proper research.
The important thing is all the sources you cite in your work must be correct, citing incorrect sources can lead you straight to plagiarism.
Plagiarism is an existing issue for digital marketing businesses as it can affect their professional reputation badly and could take digital marketers behind the bars.
For a digital marketing business, it is mandatory to create and put things out that are completely original and not copied from any online source at all.
Therefore, digital marketers should always check their work to identify plagiarism and constantly strive to prevent plagiarism in their work.
In the above-mentioned sections, we discuss a few ways to identify plagiarism in the digital marketing business and a few tips to actually prevent the occurrence of plagiarism in the marketing business.