Whatsapp is a Good Idea! Have ever thought of using whatsapp to retain your customers?
Customers always come handy when you are able to communicate with them in the most convinient and easiset way possible.It has been observed that most of the customers come an enquire for a product/service and then don’t shop, this could be due to many reasons.
Here are some not-so-fun facts
Why Emails are not so effective!
A Business has many challenges to make the email reach to audiences due to google’s algorithm to classify the content as promotion or updates or SPAM.
Its a established fact that over 90% emails which are delivered to users doesn’t get opened as they either move to updates or promotions.
This creates a challenge for business fraternity to reach their customers and have an interaction about their abandoned purchases or any updates.
Whatsapp a life saver!
Intoducing Whatsapp ta da….. People are use to whastapp according to a survey done by Lokniti-CSDS Mood of the Nation (MOTN) well over 30% of urban population of india is enagaged on whatsapp on daily basis and over 29% of population belive the information provided on whatsapp.
A overview of CTR in case of whatsapp Vs E-mail
User feedback of Whatsapp usage
Anil Goel, CTO – OYO, said: “Technology has been the biggest driver for OYO to create value in India’s hospitality industry and also the experience we offer to our guests. With the latest WhatsApp integration, we will make the post-booking experience hassle-free for our guests. They can now easily access their booking details via WhatsApp, which enjoys a huge reach in India with over 200 million active users. ”
How To use Whatsapp!
Whatsapp has come up with business api and have variety of API partners which provide from one way to even 2 way communication for customers
Synram technolab can help you in building a complete customer retention process through Twilio– A whatsapp business api partner.