• Call
  • Email
  • +971 588 766 297 (UAE)
  • +91-911 113 6555 (IND)
  • info@synramtechnolab.com
  • Home
  • About Us
  • Services
    • CMS
      • Drupal Development
      • Joomla Development
      • Magento Development
      • WordPress Development
    • Marketing
      • Bing Advertising
      • Google Advertising
      • Internet Marketing
      • Social Media Marketing
      • Digital Marketing
      • SEO Packages
    • Development
      • PHP Custom Web Development
      • Open Source Development
      • E-commerce website development
      • Mean Full Stack Development
      • Mobile App Development
      • App CMS Development
      • Maintenance
    • Web Design
      • Flash Website Design
      • Website Designing
      • Website Redesign
      • Logo Design
  • Portfolio
  • Product
    • School Management System
    • Hospital Management System
    • E-commerce Grocery Store
    • Pos system
    • Taxi Booking mobile Application
    • Multipurpose Mobile Application
    • Salon / Spa Mobile Application
    • Food Delivery Application
  • Resources
    • Blog
    • Case study
      • case study
      • Case Study | Digital Marekting
  • Contact Us
    • General enquiry
    • Career enquiry
  • Get Free Quote
+91-94065-80029
whatsapp

Internal and External Linking That Google Will Love in Your Blog Content

Home » Search Engine Optimization » Internal and External Linking That Google Will Love in Your Blog Content
January 5, 2019
internal-and-external-linking

Getting your link strategy right is paramount to creating a successful website and blog. A site’s linking strategy is intricately tied to other key elements of site performance, including SEO, site architecture, UX, content marketing campaigns, and marketing metrics like bounce rate or time on page. Building out a blog with solid linking practice can (and does) help you:

  1. Drive more traffic to your site
  2. Improve brand recognition

Google has always maintained that they are the impartial arbiters and sorters of information on the internet, helping deliver the most accurate answers to customers queries as they possibly can. With over 92% of the internet market share and processing over 40,000 search queries every second, you know they need to have a pretty accurate measurement system in place to pull up the most accurate answers, and linking is a crucial part of their overall site measurement toolkit. In order to enjoy more traffic and increased brand recognition, you’ve got to get your blog linking strategy down pat.

Internal vs External Linking: What’s the Difference?

In order to make the most out of a linking strategy, you need to be solid on the different types.

  • Internal linking is when a site links (via a textual hyperlink) to another page within the same site.
  • External linking is when a site links to another site on the web.

Why Is Linking Important?

Linking is important because it helps searchers and Google better understand the content and relevance of your site in relation to other sites in their index. A link is like a citation, and in linking to another site you are extending some of your domain authority to them (you’re essentially vouching for them). On the one hand, a blog with a healthy mix of internal and external links contributes to Google’s vision of the internet—a vast, interconnected network of websites that reference each other and work together to produce new knowledge. On the other hand, a business blog that has healthy linking habits will bring tangible benefits in terms of:

  • SEO. A healthy link mix promotes stronger domain authority because it shows Google you understand and respect their Webmaster Guidelines for linking best-practices. (A secondary benefit is also there for external linking in terms of knowledge transfusion, as Google validates the importance of a website based on who links to them, and how often.)
  • Site architecture. Logical internal linking helps Google—and customers—find and surface the most relevant information on your site. A blog is like a launchpad for you to connect your readers throughout all the pages of your site.
  • User experience. A relevant descriptive link in an article makes sense to a user and keeps them within your orbit. It also shows readers that you have expertise in this area which is a nice boost for brand recognition.
  • Content marketing metrics. Content marketing is all about generating actionable content ideas around a product or service to get customers to complete a desired action. Linking to a specific landing page from a blog post is a natural way to drive customers to complete the desired action.

How Do You Link Effectively? The 3 Pillars of Linking

For a site that wants to generate revenue through Google, there is no secret sauce to linking your way to the top of a SERP. You want to become a master of Google’s recommendations and execute diligently over time. To help you do just that, I’ve put together three pillars of linking, based on Google’s Webmaster Guidelines, that I use in developing link strategies. The three pillars are Relevancy, Consistency, and Depth.

Relevancy

  1. Hyperlink from descriptive text
  2. Be careful what you link to/only link to authoritative sites
  3. Create a logical linking structure within your site

Consistency

  1. Use “nofollow” if you don’t want to vouch for a third-party site
  2. Practice the same linking strategies over time
  3. Create lots of content!

Depth

  1. Link to all pages on your site (including less popular/non-branded pages)
  2. Create a healthy mix of cross-channel linking between your platforms (social and website pages)
  3. Reference many different types of external sources

Building link strategies around these pillars will keep you in Google’s good books and help generate stronger user signals on your blog over time. Happy linking!

Recent Posts
  • 3 Ways you can develop your buildings in the Metaverse
  • A Complete Guide to Buy Virtual Land in the Metaverse
  • A Complete Solution to make a Doctor on demand Telemedicine App
  • Beware From Cyberattacks During Holidays
  • Everything You Need to Know About NFT
  • Live Commerce : The next big thing.
  • 5 Tools that help you find and Remove the Copied Content
  • Funding Alert: Bikry App gets funding from YCombinators.
  • Bitcoin And Blockchain: Facts And Difference Between Bitcoin & Blockchain
  • Augmented Reality (AR): It’s Use And How It’s Different From VR.
  • Why List Businesses In Online Business Directories?
  • Glance Brings Interactive Content At Your Lock Screen.
  • Top 3 E-commerce Design Checklist: Built Ecommerce User Friendly
  • Google Giving Chance To Earn While Sitting At Home
  • Why Flutter Development is the best choice for mobile app development in 2021
  • Future of Digital Marketing
  • Reels by Instagram & Micro video sharing platform
  • Alternatives of 59 Chinese Mobile Apps which are banned by GOI
  • 5 things business can do during and post lockdown
  • Free Advertising on Google Adwords – A cheerful & big step taken by Google amidst Corona Crisis.
  • 6 Digital Marketing Strategies You Can Implement Yourself For Your Business
  • How can you choose a web and mobile application development company?
  • Tips to consider before carrying out idea/product development
  • 6 Perfect Mobile App Ideas which are yet to Explore 2019
  • A Free Tool for Increasing Your Website Speed
  • Top Level Domain Extensions which Suits to Your Business
  • 5 Ways to Stop Indexing Directories by Crawlers
  • Best SEO Strategies for E-Commerce Websites
  • What Makes You Different from Your Competitors?
  • Google Closing Its Inbox App
  • How to Prevent Malware Attacks
  • Why Your Business Needs a Website?
  • Internal and External Linking That Google Will Love in Your Blog Content
  • Local Business Marketing SEO Tips 2019
  • WhatsApp Business API Launched for Betterment of Customer Service
  • Boost Traffic & Gain More Customers
  • Social Media Helps Political Campaigns
  • Shopify: Set up your online store in few clicks
  • Quick SEO Tips for All Entrepreneurs
  • 4 Easy Steps to Setup Facebook Remarketing

GET IN TOUCH NOW. WE ARE HERE TO HELP!



    Blog

    • How to Improve Website Ranking?
    • CodeIgniter – A Powerful PHP Framework
    • Is Your Website Still Hurting from Penguin Update?
    • E-Commerce Design and it’s Benefits

    Our Services

    • Logo Design
    • Website Development
    • Our IT Company
    • Website Design
    • Software Enterprise
    • Our Blog

    Web Design

    • Website Design
    • Flash Website Design
    • Website Redesign
    • Website Maintenance

    CONTACT US

    • Synram Software Services Pvt ltd
      GST NO. 23AAZCS1803R1ZN
      India:
      Office 1: G-8 Vyankateshwaram, Patel Nagar, City Center
      Office 2: Gurugram, Sector 44, 91 Springboard
      India: +91-91111-36-555, +91-911-113-7555
      Dubai:
      Office: Floor 13, Aspin Tower Budget Business Center Sheikh Zayed Road, Nearest to Financial Center Metro Station PO Box 46610 Dubai
      Dubai : 0588-766-297
      Canada:
      Office: 88 Monkton Circle, Brampton, ON L6Y 5Z5

    Content Management System

    • WordPress Development
    • Drupal Development
    • Joomla Development
    • Magento Development

    Policies

    • Privacy Policy
    • Refund Policy
    • Terms of use
    • Site Map

    Web Development

    • Open Source Development
    • PHP Custom Web Development

    Internet Marketing

    • Google Advertising
    • Bing Advertising
    • Search Engine Optimization
    • Social Media Optimization
    About Your Website About Your Website Shopify DMCA
    STAY CONNECTED
    Facebook Twitter Pinterest Linkedin Linkedin Linkedin Linkedin
    WEBMASTER: seo@synram.co
    PAYMENT OPTIONS
    Payment Options
    Copyright © 2022 All Rights Reserved. Rated 4.9/5 4.9 Rating based on Google Plus reviews and rating. Check out here! Synram Technolab