Search engine Google uses an algorithm that applies some procedures to determine which web pages should be displayed first in the search results. The exact method or procedure is a secret; there is no fixed formula to use that how Google search engine algorithm works exactly, but there are few methods you can implement to make better your website’s rank in Google search engine. The term is called SEO or Search Engine Optimization.
Follow these just four steps, and see your website is improving the ranks in the top of the Google search engine results page.
1. Periodically Publish Unique, Original and Relevant Content on Your Website
Original and relevant content is the best driver to improve your website’s search engine rankings and no substitute is there for relevant content. Especially unique and relevant content created to increase website’s traffic, which raises your website’s relevance and domain authority.
Recognize your business keyword and prepare keyword list and then target them for each page. One keyword should be target for one page. Work about how your user might search to find your product, services or for a particular page (with keywords like “best dentist in Australia,” “top dentist doctor in Australia,” or “Australian Dental Care Centre”). Then, repeat these keywords 3-4 times or keep 2-4% keywords density for exact keywords throughout the page—1 or 2 times in the starting and finishing paragraphs, and 3 to 4 times repetitions in the remaining content.
Don’t ignore to keep italics, bold, heading tags, try to use all heading tags and other emphasis tags that highlight the keywords, but don’t keywords stuffing in the page.
Never sacrifice original and relevant writing for SEO. Content should be written for the user point of view, not for the search engine point of view.
2. Meta Tags
When developing your website, every webpage has “head tags” with opening and closing tag such as, insert information or Meta Tags about the contents of your webpage. If your website is developed in a CMS (Content Management Systems) like WordPress, there is a lot of customized plug-ins available for you to insert Meta Tags information easily like Yoast plug-in.
Title Meta Tag
Title tag (<title></title>) is very important HTML tag that describes the title of a page and displayed in search engine results pages (SERPs) with the hyperlinked headline. This is the essential Meta tag on your webpage. If your website is in WordPress or other CMS platform, their web development team has made an automated system to inserting the Meta title for your website’s each page. We should use always keyword rich Title, this will help to improve the rank of your website.
Syntax:
<head>
<title>Keyword rich title should be here.</title>
</head>
<title>Keyword rich title should be here.</title>
</head>
Title Length: It should be 50-60 characters.
Description Meta Tag
Description Meta tag is an HTML attribute that presents brief explanation about the web pages. It often displayed on SERPs (search engine result pages) and show snippets preview on SERPs (search engine result pages). We should use always keyword rich Description, this will help to improve the rank of your website.
Syntax:
<head>
<title>Title Line Here</title>
<meta name=”description” content=”Keyword rich brief explanation about your web page should be here” />
</head>
<title>Title Line Here</title>
<meta name=”description” content=”Keyword rich brief explanation about your web page should be here” />
</head>
Description Meta tag Length: It should be 150-155 characters.
Keyword Meta Tag
Keyword Meta tag is an HTML attribute that plays a little but a very powerful role in search engine optimization. These are the search queries that user types in the search bar when they need to find your product, service, and webpage. It helps search engines to understand what the content of the webpage is.
Nowadays Google doesn’t read Meta keywords tag and totally ignored Google search engine because Site owners, webmasters, and marketers were misusing this tag. Many webmasters were doing “keywords stuffing” the keyword Meta tag full of high-volume phrases and keywords, low-quality websites were ranking high for their search queries, considerably diluting the significance of the search results and reducing the value of the accuracy.
Syntax:
<head>
<title>Title Line Here</title>
<meta name=”description” content=”Keyword rich brief explanation about your web page should be here” />
<meta name=”keywords” content=”Relevant keywords should be here” />
</head>
<title>Title Line Here</title>
<meta name=”description” content=”Keyword rich brief explanation about your web page should be here” />
<meta name=”keywords” content=”Relevant keywords should be here” />
</head>
3. Have a link-worthy site
Focus on building relevant links inside the content. Do not use “click here” links; keep keywords and brand name or website name of the destination. Search engine does not give importance to “Click here” links.
For example “best dentist in Australia” is keyword rich and will enhance your webpage’s search engine rankings and also the ranking of the interlinked webpage of your website.
4. Use alt tags for every image
Always explain or describe every image of your webpage using alt tags, “alt” term stand for alternative text descriptions. Alt tags allow search engines to read the image of your webpage that is being used on the page. Google search engine can’t read any image that’s why we use alt tags. It makes better the understandability of your website.
Syntax:
<img src=”Image url path” alt=”text about image or keyword” >
You can implement these four methods or steps to improve Google search engine ranking for your website.
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