Online market is going crowded now and we face many sponsored ads, brands, promotion on a daily basis. Commercials on TV becoming more webby luring the way to web. We expect more people to join which will accelerate the traffic in the next few years.
In a jostling online market, it can be difficult to distinguish your brand from the digital pack. Small scale to large scale businesses who have already entered the market can surely leverage the market share gain in online space while those who are not using the online channel, they should really take their decision fast to enter online selling or they will never exist.
Target audience online is in billions now where sky is the limit. Many platforms are available to promote your services and get customers. Even, many businesses using this online space as a tool to serve their customers best. In last decade, platforms were less but now, platforms are also emerging as a tool to give your business a hike.
In a world where Google Analytics is used to track the conversion rate, Facebook and Google Ads used for leads generation and marketing. Digital marketing can bring your brand a follower, fan, likes, increase in sales, brand promotion if you follow it in right way. It gives real results over the course of minutes, hours and days instead of months, years and decades.
We have found one of the best ways to make your mark with the help of digital marketing
Platforms for Promoting Your Business
- Tumblr
- Quora
- LinkedIn (can you believe a recruitment web portal allows brands to promote their products/services on their platform no matter it is small or large business)
- Stumble Upon
- Google Adwords
- Bing
Ofcourse there are lots of apps in online space.
Have ever noticed why Buzzfeed, Wonkblog and Scoopwhoop have millions followers?
Have you wondered why some posts gets so much likes and shares while others not get any single hit.
We suggest you some unique ways to give your brand wings even without drinking the red bull.
Content for Your Brand
One of the many things in promotion techniques is Content associated with your brand.
There is no rocket science behind the great content writing it’s a choice either you can give your time and efforts to create great content and build a prosperous brand or you can choose to take up the easy path write the poor content.
Let’s look the factors that makes great content-
In order to keep your content unique you have to filled with great ideas, and unique taglines so you need to stay in research mode at all times. Always stay in research mood.
The quality of content writing will increase after doing lots of research and writing sessions only. It is a continuous process the more you write the more ideas pop into your head.
Short Content Big Impact
Remember anything – Tagline of Evernote
Why Crazy egg is risk free for you to try – Crazy egg
Try to create the crisp and focused content that revolves around your brand and reflects its purpose of existence. In 2017 many brands follows this concept like Oreo, Buzzfeed, Olx all started creating the content with some ”call to action lines”.
Uber tweets many posts based on the current events. OLA cabs tried to spread social messages via its Tweets and Facebook posts like “Don’t drink and drive”, “child labour’’ etc.
In 2016, with the advancement in technology, every media platforms launched their live streaming features Facebook, Twitter, Snapchat, Instagram and followed by whatsapp. Through Mobile Apps of Facebook live and Twitter, everyone can go live in a very user friendly way. We will see more new features in this year 2017 and every business needs to be ready for adapting those. With these two major social networks engines making live streaming easier than ever before, now is certainly the time to test it out for your brand promotion.
Always do announcements of Live stream before going live.
Gather the Resources
Don’t just browse the internet; gather your resources and lookout for material to improve your story telling. Add notes and tries to write the every possible factors why you wanted to use that line, phrase or whole Para.
Use Facebook as Your Best Friend
Make media platforms as your best friend try to gather each and possible media platforms where you get some unique phrases, lines and content related to your topic. Write as much as possible on your topic and you feels that your content will improves.
Make sure the length and the depth of the paragraph should be balanced.
Host question and answer sessions for customer with you Brand strategist. This way enhances the customer engagement which becomes fruitful to your brand from the loyal point of view.
Facebook ads is a best tool emerging in the space which can fetch you thousands of visitors to your brand in very less investment.
Guest Blogging
Guest blogging is one of the best ways to put your brand in front of your target audience. Industry experts who have a tons of experience in writing the best informative blog from their experiences and gives your users some unique and best techniques for improve the brand awareness. Many brands like WP Curve, Inc42 which has a target audience of entrepreneurs and start ups build their brand awareness by guest blogging on every topic from idea conception to digital marketing from famous entrepreneurs like Neil Patel, Gary Vaynerchuk. Guest blogging is 100% free and the time required in finding the ideas is the only cost you have to bear.
Conclusion: Focus Only on Branding
In digital marketing, focus only on the branding because users spends only few seconds on reading your post. Nike commercials inspire the viewers to do something different and attached the viewers with the brand.
It’s easy to track their response rate of any posts or advertisement. Many marketers launch their campaigns with full of irrelevant content and information’s. Marketing works best when there’s no pushiness or sense of urgency. The world’s most effective branding campaigns don’t push the customers to buy a certain product or take action they focus entirely on associating with the clients and gives them special feeling.
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